The next 10 to 15 years in this industry will be about innovation. The last ten years have been about big branding and being the industry’s Red Bull, but the next ten will be about being an Apple, and offering consumers something new that revolutionizes the market. Media spending will not be the answer.
Manfred Bodner [...]
Categories: Poker Industry
Tagged: advertising, Bodner, innovation
- Published:
- January 6, 2010
For years, with the exception of Amarillo Slim (who appeared on the Tonight Show six times), the World Champions of Poker never did anything to help promote tournament poker and/or the poker industry. And in my mind, that’s a big reason poker took so long to take off and grow. Although they have no obligation [...]
Categories: Poker Industry
Tagged: evolution, Sexton, Slim, WSOP
- Published:
- November 16, 2009