For years, with the exception of Amarillo Slim (who appeared on the Tonight Show six times), the World Champions of Poker never did anything to help promote tournament poker and/or the poker industry. And in my mind, that’s a big reason poker took so long to take off and grow. Although they have no obligation to do so, I think that the reigning World Champion of Poker should travel, do public appearances, seminars, photo sessions, television shows, etc., in order to help promote the poker community.
Mike Sexton – 01/2008 – In Poker News Daily
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it appears that Joe Cada intends to fully play his role of world champion…