A good bluff tells a story that the victim believes and understands. [...] You have to make your opponent feel certain – certain that he is doing the right thing by folding. You don’t want to leave any doubt in his mind. Let him remain confident in his fold, because creating confusion in your opponent’s mind is counterproductive. Confusion leads to curiosity. Curiosity often leads to calls.

Matt Lessinger – 10/2005 – in The book of bluffs

 

Chess involves logic; roulette involves probability theory. Poker involves logic, probability and something pertinent to military and diplomatic strategy — bluffing.

George Will – 08/2009 – in Washington Post